# Talon.One Glossary

Promotion terminology explained. This technical glossary runs through common promotion terms with in-depth explanations and examples.

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## A

- [A/B Testing](https://www.talon.one/glossary/a-b-testing)
- [Account based marketing](https://www.talon.one/glossary/account-based-marketing)
- [Advocate](https://www.talon.one/glossary/advocate)
- [Affiliate Marketing](https://www.talon.one/glossary/affiliate-marketing)
- [AI marketing](https://www.talon.one/glossary/ai-marketing)
- [API gateway](https://www.talon.one/glossary/api-gateway)
- [Application Programming Interface](https://www.talon.one/glossary/application-programming-interface)
- [Average order value](https://www.talon.one/glossary/average-order-value)

## B

- [BOPIS](https://www.talon.one/glossary/bopis)
- [Bounce Rate](https://www.talon.one/glossary/bounce-rate)
- [Buy one get one free](https://www.talon.one/glossary/buy-one-get-one-free)

## C

- [Churn Rate](https://www.talon.one/glossary/churn-rate)
- [CI/CD](https://www.talon.one/glossary/ci-cd)
- [Click to Open Rate](https://www.talon.one/glossary/click-to-open-rate)
- [Clienteling](https://www.talon.one/glossary/clienteling)
- [Cloud native](https://www.talon.one/glossary/cloud-native)
- [Cognitive processing fluency](https://www.talon.one/glossary/cognitive-processing-fluency)
- [Composable Enterprise](https://www.talon.one/glossary/composable-enterprise)
- [Conversational commerce](https://www.talon.one/glossary/conversational-commerce)
- [Cost Per Lead](https://www.talon.one/glossary/cost-per-lead)
- [Customer Acquisition Cost (CAC)](https://www.talon.one/glossary/customer-acquisition-cost-cac)
- [Customer Lifetime Value](https://www.talon.one/glossary/customer-lifetime-value)
- [Customer Segments](https://www.talon.one/glossary/customer-segments)

## D

- [Decoy effect](https://www.talon.one/glossary/decoy-effect)
- [Delayed discounting](https://www.talon.one/glossary/delayed-discounting)

## E

- [Endless aisle](https://www.talon.one/glossary/endless-aisle)
- [Enterprise loyalty program](https://www.talon.one/glossary/enterprise-loyalty-program)
- [ETL](https://www.talon.one/glossary/etl)

## G

- [Gamification](https://www.talon.one/glossary/gamification)
- [Geofencing](https://www.talon.one/glossary/geofencing)
- [Granularity](https://www.talon.one/glossary/granularity)

## H

- [Headless](https://www.talon.one/glossary/headless)
- [Hyper-personalization](https://www.talon.one/glossary/hyper-personalization)

## I

- [Incentive marketing](https://www.talon.one/glossary/incentive-marketing)
- [Incentive theory](https://www.talon.one/glossary/incentive-theory)
- [Integration](https://www.talon.one/glossary/integration)

## K

- [KYC](https://www.talon.one/glossary/kyc)

## L

- [Landing Page Conversion Rate](https://www.talon.one/glossary/landing-page-conversion-rate)
- [Lifecycle marketing](https://www.talon.one/glossary/lifecycle-marketing)
- [Loyalty cards](https://www.talon.one/glossary/loyalty-cards)
- [Loyalty program](https://www.talon.one/glossary/loyalty-program)
- [Loyalty tiers](https://www.talon.one/glossary/loyalty-tiers)

## M

- [MACH Alliance](https://www.talon.one/glossary/mach-alliance)
- [MACH-certified loyalty](https://www.talon.one/glossary/mach-certified-loyalty)
- [Marketing ROI](https://www.talon.one/glossary/marketing-roi)
- [Means-end theory](https://www.talon.one/glossary/means-end-theory)
- [Microservices](https://www.talon.one/glossary/microservices)
- [Monolithic architecture definition](https://www.talon.one/glossary/monolithic-architecture-definition)

## N

- [Net Promoter Score](https://www.talon.one/glossary/net-promoter-score)
- [Nudge marketing](https://www.talon.one/glossary/nudge-marketing)

## O

- [Omnichannel](https://www.talon.one/glossary/omnichannel)
- [Online Marketplace](https://www.talon.one/glossary/online-marketplace)

## P

- [Packaged Business Capabilities](https://www.talon.one/glossary/packaged-business-capabilities)
- [Perceived Value](https://www.talon.one/glossary/perceived-value)
- [Point of Sale (POS)](https://www.talon.one/glossary/point-of-sale)
- [Price anchoring](https://www.talon.one/glossary/price-anchoring)
- [Product cross-subsidization](https://www.talon.one/glossary/product-cross-subsidization)
- [Product Differentiation](https://www.talon.one/glossary/product-differentiation)
- [Progressive web app (PWA)](https://www.talon.one/glossary/progressive-web-app-pwa)
- [Push notification](https://www.talon.one/glossary/push-notification)

## R

- [Redemption](https://www.talon.one/glossary/redemption)

## S

- [Scalable](https://www.talon.one/glossary/scalable)
- [SDK](https://www.talon.one/glossary/sdk)
- [Smart voucher](https://www.talon.one/glossary/smart-voucher)
- [Software as a Service (SaaS)](https://www.talon.one/glossary/software-as-a-service)
- [Strikethrough/cross-out pricing definition](https://www.talon.one/glossary/strikethrough-cross-out-pricing-definition)

## T

- [Traffic-to-lead Ratio](https://www.talon.one/glossary/traffic-to-lead-ratio)

## U

- [Urchin Tracking Module](https://www.talon.one/glossary/urchin-tracking-module)

## W

- [Word Of Mouth Marketing](https://www.talon.one/glossary/word-of-mouth-marketing)

## Z

- [Zero party data](https://www.talon.one/glossary/zero-party-data)