Talon.One Glossary

Talon.One Glossary

Promotion terminology explained. This technical glossary runs through common promotion terms with in-depth explanations and examples.

A
A/B Testing
A
Account based marketing
A
Advocate
A
Affiliate Marketing
A
AI marketing
A
API gateway
A
Application Programming Interface
A
Average order value
B
BOPIS
B
Bounce Rate
B
Buy one get one free
C
Churn Rate
C
CI/CD
C
Click to Open Rate
C
Clienteling
C
Cloud native
C
Cognitive processing fluency
C
Composable Enterprise
C
Conversational commerce
C
Cost Per Lead
C
Customer Acquisition Cost (CAC)
C
Customer Lifetime Value
C
Customer Segments
D
Decoy effect
D
Delayed discounting
E
Endless aisle
E
Enterprise loyalty program
E
ETL
G
Gamification
G
Geofencing
G
Granularity
H
Headless
H
Hyper-personalization
I
Incentive marketing
I
Incentive theory
I
Integration
K
KYC
L
Landing Page Conversion Rate
L
Lifecycle marketing
L
Loyalty cards
L
Loyalty program
L
Loyalty tiers
M
MACH Alliance
M
MACH-certified loyalty
M
Marketing ROI
M
Means-end theory
M
Microservices
M
Monolithic architecture definition
N
Net Promoter Score
N
Nudge marketing
O
Omnichannel
O
Online Marketplace
P
Packaged Business Capabilities
P
Perceived Value
P
Point of Sale (POS)
P
Price anchoring
P
Product cross-subsidization
P
Product Differentiation
P
Progressive web app (PWA)
P
Push notification
R
Redemption
S
Scalable
S
SDK
S
Smart voucher
S
Software as a Service (SaaS)
S
Strikethrough/cross-out pricing definition
T
Traffic-to-lead Ratio
U
Urchin Tracking Module
W
Word Of Mouth Marketing
Z
Zero party data

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